ATR Ramps Up U.S. Marketing Effort | Aviation International News

ATR Ramps Up U.S. Marketing Effort

Demonstration tour takes turboprop to nine cities across North America

ATR understands it will have to address comfort as an issue in the U.S., planning on two-class, and three-class configurations of its -600 models.

By Gregory Polek • Senior Editor

July 10, 2016

ATR has turned its attention to the U.S. market for its 600-series turboprops after several years of absence from scheduled service. As if to underscore the seriousness of its new marketing effort, it took an ATR 72-600 on a nine-city demonstration tour of North America this past spring, including a stop at the annual Regional Airline Association convention in Charlotte, North Carolina.

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