Bombardier Ramps Up Q400 Sales Pitch in Asia | Aviation International News

Bombardier Ramps Up Q400 Sales Pitch in Asia

Turboprop campaigns no longer taking back seat to C Series.

By Gregory Polek • Senior Editor

February 15, 2016

While it should come as no surprise that the C Series narrowbody on display here serves as the centerpiece of Bombardier’s presence at this Singapore show, the Canadian company’s sales aspirations for the region extend well beyond its newest product. Speaking with AIN just ahead of the start of the show, Bombardier Aerospace commercial vice president Colin Bole acknowledged that the company had let its laser focus on the C Series compromise efforts to sell Q400 turboprops in the region. Consequently, ATR has assumed an undeniably dominant position in the market, particularly in Southeast Asia, where the likes of Garuda Indonesia, Lion Air, Bangkok Airways and MASWings operate more than 300 of the Franco-Italian turboprops.

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