Embraer Takes Holistic Approach to Supporting Aircraft Values | Aviation International News

Embraer Takes Holistic Approach to Supporting Aircraft Values

Commercial chief compares strategy surrounding E2 program with that of A320neo and 737 Max

Embraer E175s fly in the colors of all three U.S. legacy carriers, including United Airlines. (Photo credit: Embraer)

By Gregory Polek • Senior Editor

June 5, 2015

Embraer’s incremental approach to its product placement endeavors appears to have served it well, not only in the number of orders its E-Jet line of narrowbody jets has collected over the years, but also in the company’s ability to support the residual values of the airplanes already in service. Now as it prepares its new E2 line for entry into service starting in the first half of 2018, Embraer thinks it has positioned itself for a long production run without satiating the market’s appetite for the current line of E-Jets.

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