Boeing Bullish About Its Slice of Asian Market | Aviation International News

Boeing Bullish About Its Slice of Asian Market

SIA subsidiary SilkAir took delivery of its first Boeing 737 on February 4. (Photo: Boeing)

By Gregory Polek • Senior Editor

February 9, 2014

Delivery of SilkAir’s first Boeing 737 a little over a week ago in Washington state marked the fulfillment of what Boeing Commercial Airplanes vice president of sales Dinesh Keskar characterized as a “major win” for the company in the Asian market. In fact, while Boeing would no doubt relish the chance to convert any Airbus operator, the contract with the Singapore Airlines subsidiary came as particularly satisfying given the impressive market share its rival from Europe has established in the region over the past decade or so. Keskar wouldn’t concede any leadership position to Airbus, however, noting that the high quality of the orders Boeing has collected in places such as Singapore and Australia more than offsets the raw numbers.

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