Embraer Looks To Enhance Middle East Lead | Aviation International News

Embraer Looks To Enhance Middle East Lead

Egyptair doubled domestic traffic three months after launching E170 service from Cairo.

By Gregory Polek • Senior Editor

November 16, 2013

The Middle East and northern Africa have become fertile areas for marketers at Brazil’s Embraer, now the undisputed leader in terms of fleet presence in the region among the world’s regional airliner manufacturers. Of course, the nearly decade-long effort to gain a foothold in a region long considered the virtually exclusive domain of widebodies didn’t yield immediate results, but Embraer’s persistence has undoubtedly paid handsome dividends.

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