FutureFlight
JetBlue Buys into the Transformation of the Travel Industry
The airline venture capital arm has been a significant early-stage investor in start-ups such as eVOL aircraft developer Joby and propulsion system pioneer Universal Hydrogen.
Universal Hydrogen Dash 8
Universal Hydrogen is one of several aviation technology start-ups to have received early-stage financial backing from JetBlue Ventures. (Image: Universal Hydrogen)

Convinced that the way people travel is changing fast and seeking to be ahead of this curve, JetBlue Airways wants to be as close as possible to the change-makers. This desire is a big part of the investment strategy pursued by its JetBlue Ventures division, which has backed advanced air mobility start-ups including eVTOL manufacturer Joby and propulsion pioneer Universal Hydrogen.

The California-based venture capital group takes the view that innovators across the transportation and related hospitality sectors have the potential to breathe new life into a wider travel ecosystem. “Investing in early-stage companies that are changing how all of us travel is good for JetBlue as an airline, and having a lot of investments is about having a seat at the table and being ahead of the game,” JetBlue Ventures president Amy Burr told FutureFlight.