Eve Rebrands eVTOL Aircraft in the Image of Racing Legend Senna

The subsidiary of Brazilian aerospace group Embraer is partnering with the branding organization formed by the country's Formula One car racing legend Ayrton Senna.

Eve-Senna eVTOL — Embraer subsidiary Eve Urban Air Mobility Solutions is rebranding its four-passenger eVTOL aircraft as the Eve-Senna in honor of the late Brazilian race car driver Ayrton Senna. (Image: Eve)

By Charles Alcock • Managing Editor

November 17, 2021

Eve Urban Air Mobility Solutions is to offer a special edition of its four-passenger eVTOL aircraft called the Eve-Senna through a new partnership with the brand organization formed by the late Brazilian Formula One race car driver Ayrton Senna. Eve announced the rebranding as it marked the first anniversary of its establishment by its parent company, the Brazilian aerospace group Embraer, as its urban air mobility (UAM) division.

Ayrton Senna, who died in a racing accident in 1994, formed the Senna Brand in 1992. The not-for-profit organization, which funds educational work through the Ayrton Senna Foundation, brands various high-value products, including watches and cars.

The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background. The rest of this article continues for AIN Members with the full report, analysis and background.

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