Jet.AI has introduced what it calls “Ava,” an AI-powered assistant designed to facilitate charter aircraft bookings. 

Ava provides what the company calls “real-time aircraft availability, transparent pricing, and guidance” to help users choose the right jet for their travels. The system also supports conversational text interactions, sharing information and links to the CharterGPT app for trip management. Jet.AI said the features aim to make the booking process more accessible for both experienced and first-time charter travelers.

Jet.AI has also updated its CharterGPT app with new functionality, including push notifications for real-time travel updates, carbon tracking and offsetting tools, and linking to trip details discussed with Ava.

Mike Winston, founder and executive chair of Jet.AI, noted that Ava enhances customer service while improving operational efficiency. “Ava has consistently demonstrated accuracy and reliability in tests. Our next goal is to enable Ava to confirm availability and pricing directly with charter operators,” he said.

Jet.AI emphasized that while Ava automates much of the process, human oversight remains integral due to the complexity of charter travel. “Because of the high dollar price and unique aspects of private travel, we are committed to having a human in the loop," Winston added. "But the later in the booking process that happens, the better our productivity. In all our tests, Ava has been a champion, always poised, well informed, and on point."