Embraer cautions about pax treatment
Could Embraer have become the first voice in aviation to commit to the notion that passengers aren’t necessarily all enthralled with the “no frills” concep

Could Embraer have become the first voice in aviation to commit to the notion that passengers aren’t necessarily all enthralled with the “no frills” concept of air travel and that they may be prepared to pay a little bit extra to feel less like self-loading cargo?

Speaking at the show, the Brazilian manufacturer’s new executive vice president for the airline market, Mauro Kern, launched “The Pax Factor: Part Two–Passenger Empowerment and the Profit Equation.” Following some research with consultants, the company said it can now take “empowered consumers” into account–empowered through access to information so that they can take decisions based on knowledge, add in their “value sensitivity” and cut the airline marketing machines out of the loop.