Can the Airbus Brand Work Magic on EADS?

Goodbye, EADS; Hello, Airbus Group (Stand J23/Chalet CD19). Specifically, hello to Airbus Defense & Space, one of the group’s three divisions. Singapore is the first major air show for the new organization that merged Airbus Military, Astrium and Cassidian on January 1. At the same time, Eurocopter was also rebranded as the Airbus Helicopters division, but it remains intact, like the Airbus commercial aircraft division, whereas Airbus DS is a substantial revamp of the former EADS military aircraft, space and defense electronics businesses, starting at the top.

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