Rotortrade CEO Bullish on Helicopter Market Shift | Aviation International News

Rotortrade CEO Bullish on Helicopter Market Shift

In a first-half market report, the executive noted inventory pressure

A helicopter on a launch pad at dusk — Rotortrade CEO Philippe Lubrano sees the EMS sector as one of the fastest growing segments in the helicopter industry © courtesy Aero Asset

By Curt Epstein • Business Aviation Services Editor

July 21, 2026

Philippe Lubrano, CEO of global helicopter sales and support provider Rotortrade, said the rotorcraft market has shifted from a buyer’s market to a seller’s market as the industry moves toward the second half of the year. “I don’t see any slowdown in this industry for the next three to five years,” he predicted. “Everybody wants more choppers.”

Emergency aeromedical transport remains a dominant factor in the rotorcraft ecosystem, according to Lubrano. “Definitely, the EMS sector is a growing sector,” he said. “We’re doing a number of EMS completions on preowned aircraft to satisfy our clients, and I think the EMS sector is going to see more and larger aircraft coming in.”

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