Charter & Fractional
Wheels Up Streamlines Brand and Service Delivery
Sales and other functions unified across product offerings
Embraer Phenom 300
The Wheels Up fleet includes Embraer’s Phenom 300 light jets.

Wheels Up is streamlining its various private aviation products under a single brand to be delivered through what the company referred to as “a seamless, concierge-level customer engagement model.” Under the change announced today, the company pledges to provide individual travel solutions for any trip worldwide, encompassing options previously offered through its various separate flight offerings.

Its unified team will manage the delivery of private aviation membership, private ad hoc charters, group charters, and “hybrid private-commercial” itineraries through its strategic partnership with the company’s main shareholder, Delta Air Lines. Wheels Up called the move “a break from the industry standard.”

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