Training and Workforce
ABCI’s Williams: Prepare and ‘Book Solid’ for BACE
ABCI founder Paula Williams offers tips for an effective BACE
Crowds at NBAA-BACE exhibit floor
Small companies must strategize for an effective BACE. © AIN/Mariano Rosales

Companies participating in NBAA-BACE should plan early, focus on quality meetings versus quantity, and remain engaged and prepared for their audience, according to marketing specialist Paula Williams, who founded Aviation Business Consultants International (ABCI).

Williams, who is attending NBAA-BACE to support her clients and engage with potential new ones, provided strategies on how to manage a busy show where it can be hard for small companies to get noticed. This starts with preparation, she said.

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