Aircraft
Report Finds Big Differences in SMS, Large Bizjet Markets
New report believes clean-sheet bizjets may fall into super-midsize or large categories
Business jets on a ramp
© Forest & Kim Starr, CC BY 3.0 US, via Wikimedia Commons

The super-midsize (SMS) and large ultra-long-range business jet market niches have structural differences in client profiles, needs, and preferences, with the former tending to be more price sensitive and the latter more focused on performance and comfort, according to industry consultancy Rolland Vincent Associates (RVA).

RVA yesterday released a report, “Tailored to Fit: Decoding the Structural Break Between Super Mid-Size and Large Business Jets,” delving into the differences in the aircraft segments and the factors OEMs must consider as they draw up their next business jets. These differences not only impact aircraft design, but also product strategy and investment decisions, RVA found.

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