Charter & Fractional
Charter Remains Static in Europe Despite Global Changes
European charter leaders discussed range of issues at the EBACE show
 Yann-Guillaume Jaccard, CEO and co-founder of Simply Jet; Algernon Trotter, CEO and founder at Luminair; Julie Black, head of UK executive charter at Hunt & Palmer; Avinode CEO Oliver King, and Harry Clarke, head of insight and analytics at Avinode.
From left: Yann-Guillaume Jaccard, CEO and co-founder of Simply Jet; Algernon Trotter, CEO and founder at Luminair; Julie Black, head of UK executive charter at Hunt & Palmer; Avinode CEO Oliver King; and Harry Clarke, head of insight and analytics at Avinode. © Kerry Lynch/AIN

Charter operation leaders are seeing stability in the market as it matures in Europe, and they believe that despite new technologies, products, and offerings, it structurally remains unchanged. Participating in a panel on Tuesday during EBACE 2025 on the “Reinventing Charter: What's Next?” moderated by Avinode CEO Oliver King, the executives emphasized the need to hold the line on pricing, emphasize customer service over technology, and advocate for the industry.

Harry Clarke, head of insights and analytics for Avinode, kicked off the panel with an overview of charter market patterns. He noted aircraft management still leads aircraft movements in Europe, followed by branded charter. But he also acknowledged that fractional ownership activity has picked up, too.

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