Training and Workforce
RateMyCRM Puts Pilots in the Feedback Loop
The software's creator was surprised to learn his leadership skills needed work
RateMyCRM Feedback system for pilots
© RateMyCRM

As a young new captain for a small five-airplane wet lease airline, Nicholas Dmoch thought his leadership style was “soft and laissez-faire,” he recalled. But shortly after leaving to join a large business aviation fleet operator, a lead flight attendant at the airline did Dmoch a big favor: she gave him a far more accurate assessment of his leadership style, and that sparked the idea for what became his new service, RateMyCRM.

“She said I came across as authoritarian,” he said. “Even in that small company, no one told me [that]. No one did.” So he decided to create a feedback mechanism for flight crew to rate each other—by invitation only—and he called it RateMyCRM.