Aircraft
NBAA-BACE Underscores Stickiness of Market Newcomers
One-third of NBAA-BACE attendees were first-timers
Static display NBAA-BACE 2023 (Photo: Barry Ambrose)
Most of the major aircraft manufacturers chose only to have an exhibit presence at the static display during NBAA-BACE 2023. © Barry Ambrose

NBAA’s 2023 edition of BACE provided numerous bright spots—including that more than one-third of the visitors were first-time attendees and that 10 associations came together to roll out a critical new advocacy program, Climbing Fast, Ed Bolen, president and CEO of the association reported today. But it also provided an opportunity for the industry to collectively confront some of the headwinds that are facing the industry, including supply chain, economy uncertainties, and workforce, he added during a webinar that NBAA held providing retrospectives on this year’s BACE.

Bolen said that NBAA was still mulling the numbers from the convention but was encouraged that every year since 2020, the attendance has exceeded the prior year. The number of first-time attendees, meanwhile, suggests the stickiness of the influx of new buyers.

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