Regulations and Government
HAI Explores Rebranding To Reflect Evolving Priorities
The Helicopter Association International could soon be renamed to underline its commitment to new forms of vertical aviation.
James Viola, HAI president and CEO.
James Viola, HAI president and CEO. (Photo: Ian Whelan/AIN)

To fulfill its long-term potential, the rotorcraft industry must sustain an unrelenting focus on safety and demonstrate its commitment to the communities it serves, according to the Helicopter Association International (HAI), which on Tuesday morning opens the doors to its 2023 Heli-Expo convention. On the eve of the annual show, the industry group’s president and CEO James Viola spelled out its new strategic initiative to keep the industry thriving and relevant as the 21st century gathers pace.

“We know we must unify the industry with a new vision for vertical aviation and promote community compatibility,” Viola said during a press conference on Monday. “We know we must fly neighborly, and it's essential moving forward that we emphasize the need for good relations with the communities we serve and demonstrate the benefits and services we provide.”