Sustainability and Environment
Flight-shaming: Challenging the Narrative
European business aviation operators have repeatedly been grappling with environmental activism but are fighting back with sustainability.
There is no planet B
(Photo: Adobe Stock)

The European business aviation industry has been caught in the crosshairs of a burgeoning, vocal, and increasingly influential environmental community that regards the use of private aircraft as a polluting luxury that the planet can ill afford to accommodate.

Of course, business aviation is no stranger to such opprobrium having faced a barrage of bruising assaults over the years from activists, adversarial politicians, and their erstwhile media cheerleaders seeking to negatively—and incorrectly—portray business aircraft as toys for the super-rich and symbols of extravagance and excess.