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Bombardier Names New Brand Ambassador
Former race driver turned billionaire investor and CEO Torger "Toto" Wolff has been named as Bombardier's newest global brand ambassador.
From left, Ève Laurier Bombardier v-p of communications, marketing, and public affairs; Éric Martel, Bombardier president and CEO; and Torger "Toto" Wolff, team principal, CEO, and co-owner for Mercedes-AMG Petronas F-1 Team. (Photo: Bombardier)
From left, Ève Laurier Bombardier v-p of communications, marketing, and public affairs; Éric Martel, Bombardier president and CEO; and Torger "Toto" Wolff, team principal, CEO, and co-owner for Mercedes-AMG Petronas F-1 Team. (Photo: Bombardier)

Bombardier has introduced former race driver turned billionaire investor and CEO Torger "Toto" Wolff as its newest worldwide brand ambassador. Team principal, CEO, and co-owner of the Mercedes-AMG Petronas F-1 racing team, Wolff has led the team featuring Lewis Hamilton—the all-time greatest F-1 driver—to become one the most successful sports teams in the world based on consecutive world championships.


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