Expert Opinion
AINsight: Words To Live By
Weccasts and Zoom meetings have developed a whole new meaning of “community engagement” in the business aviation industry during the Covid crisis.

We have all been learning new words and phrases that help us define our new reality. “Social distancing” is an interesting phrase. It means I am not able to hug my grandchildren but merely drive by their houses and wave, among other things.

“Reactive pricing” is a phrase I used in last month’s blog that describes throwing a dart at the wall to arrive at an offer price rather than using comps and research to develop a responsible offer. I talked about “heightened sensitivity” as a method to bring a gentleness to a transaction in this very strange time we are in.

Jay Mesinger
AIN Contributor
About the author

Jay Mesinger is the CEO and Founder of Mesinger Jet Sales, an international aircraft brokerage firm, and has been regularly contributing to AIN since 2018.

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