I get a kick out of the subject lines that are used daily to describe the motivation of a pre-owned business aircraft seller. After all, it is the subject line that should act as a hook to cause the recipient to click on the email and read further. Those clicks are the real gold to the sender. How many qualified prospects or buying brokers can you capture with any subject line?
I have written several articles and blogs lately that speak to what feels like a slight slowdown in sales activity. I don’t believe that we are on a cliff about to fall off and find ourselves in a downfall like prior years. The economy is rocking and confidence factors, although slightly down, are not at all in negative territory. With those factors in positive territory, what might be the reason that more email subject lines are directed to “Price Lowered,” “Must Sell,” or “Ready to Sell?”
Jay Mesinger is the CEO and Founder of Mesinger Jet Sales, an international aircraft brokerage firm, and has been regularly contributing to AIN since 2018.
