Expert Opinion
AINsight: Words Matter
Clearer words to your customer about the services you provide and the benefits they will gain, the more confident they will be in the process.

It seems every year a word pops up and finds its way into the everyday conversation, such as awesome, amazing, super, or fabulous. One can easily fill in the blanks of other not very important, but overly used, words.

Then come important words such as transparency, ethics, and honesty, whose overuse can take the punch out of their significance. Everyone uses them, but not as many actually adhere to them or can apply them consistently. Words are, of course, very important to us as a society and as people trying to build on history, communication, and common ground and an understanding of each other.

Jay Mesinger
AIN Contributor
About the author

Jay Mesinger is the CEO and Founder of Mesinger Jet Sales, an international aircraft brokerage firm, and has been regularly contributing to AIN since 2018.

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