Expert Opinion
AINsight: Just Do It (The Math, That Is)
In today’s hyper-competitive marketplace, some OEMs have their work cut out for them if they want to keep their product lines refreshed.

Civil aerospace is the type of industry that industrial policy wonks might call “strategic.” Whether in placing heavy upfront “bets” on research and development (R&D); building up and sustaining large workforces with talents in STEM, design, manufacturing, operations, and business fields; or investing in sprawling facilities to test, build, and support a fleet of modern aircraft, an aviation original equipment manufacturer (OEM) is a source of pride, production, and sometimes even profits.

Although classic barriers to entry in aircraft manufacturing are exceedingly high, new entrants into the business jet manufacturing business have emerged over the past several years—Embraer, Honda, Pilatus—with the primary focus of their investments aimed at disrupting the light and midsize jet categories.

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Rolland Vincent
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