Embraer Counters Flat Market Demand With Focus On Value
OEM seeking differentiation through product, service enhancements.

The expected uptick in business jet demand is likely still a year or two away, but that isn’t stopping Embraer Executive Jets (EEJ) from seeking advantages in the marketplace. The Brazilian aircraft manufacturer’s business aviation unit is using 2017 to double down on delivering customer value through enhanced products and new services, eschewing a market-share battle in what is expected to be a flat year for deliveries.


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