With Bizjet Pricing Still Soft, Embraer Stresses Value | Aviation International News

With Bizjet Pricing Still Soft, Embraer Stresses Value

It cited MGM trading in its fleet of “Brand X” airplanes late last year for two Embraer Lineages after being pitched on their value proposition.

In his first interview with aviation trade media, Embraer Executive Jets president and CEO Michael Amalfitano outlined the company's "strategic shift from price to value.” (Photo: Chad Trautvetter/AIN)

By Chad Trautvetter • Online Editor

April 20, 2017

As pricing for new business aircraft remains soft in the current market environment, Embraer Executive Jets is embarking on “a strategic shift from price to value,” newly installed company president and CEO Michael Amalfitano told AIN on Tuesday. He said that “value” includes production innovation, service and support, aircraft reliability and responsiveness to customers. Notably, price wasn't included in his list.

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