Business aviation lessor Rubicon Air Finance is re-launching its business under the new brand Cello Air Finance. The company is eying expansion in the leasing market following its recent acquisition by UK–based Gill Group. The Gill Group, which took a majority stake in the business on January 17, is lining up the branding of its new unit with its charter business, Cello Aviation. Based in London, Cello Air Finance will focus on providing operating leases for business and utility aircraft in North America, Europe and the Middle East.

“The equity investment and commitment from the Gill Group will enable us to develop an aircraft operating lease business specifically tailored to the business aviation market,” said Cello Air Finance CEO Michael Davies. “We aim to bring a true operating lease product and alternative financing options to business aircraft operators and build long-term relationships in the business aviation industry.” He noted that the synergy and brand association with Cello Aviation “adds additional depth, market presence, knowledge and expertise to our business.”

“We are delighted to welcome Cello Air Finance into the Gill Group and at the same time expand the group’s investment in business aviation and international investment profile,” said Raj Gill, chairman of Gill Group. “We see a tremendous market opportunity for growth and investment in business aircraft, which we are fully committed to develop as a long-term business.”