API marks 45th Year in Bizav, Honors Founder
We all know a good aviation professional enhances business. But what is the cost of a bad hire?

Sheryl Barden, president and CEO of San Francisco-based Aviation Personnel International (API), is proud to be celebrating 45 years of her company’s history at NBAA 2016. Barden, daughter of company founder Janice Barden, presented a leadership-focused panel in the Innovation Zone on the convention floor yesterday.

“We [talked] about how a bad hire can truly undermine an organization. The cost is exponential, if you think about it,” Barden told AIN. The panelists discussed the “what’s in it for me” culture and what organizations can do to help them retain these employees.