Halloween is a celebration of trying on new personas, and in that mode Spirit Avionics (Booth No. C11248, N4408) of Columbus, Ohio, decided that NBAA 2013 was the place to announce its own rebranding campaign. “The idea with rebranding is to allow our full span of business offerings to receive equal name recognition,” said Tony Bailey, president of the new Spirit Aeronautics.

A new website, www.spiritaeronautics.com, and continued broadening of the company footprint in the global market are the next steps in the process of increasing the awareness of the company’s services, said Bailey. These services include aircraft management, aircraft sales and acquisition, parts sales, engineering, aircraft maintenance, avionics design and integration. “Spirit Aeronautics preserves the heart behind our name, which was adopted after our founder had an epiphany that it was going to take spirit and faith to make the company successful,” said Bailey.