Rotorcraft
Eurocopter To Be Renamed Airbus Helicopter
Starting next year, Eurocopter will be known as Airbus Helicopters. The move is part of a wide-spectrum branding effort at parent company EADS to leverage the Airbus division's brand name. (Photo: Eurocopter)
Starting next year, Eurocopter will be known as Airbus Helicopters. The move is part of a wide-spectrum branding effort at parent company EADS to leverage the Airbus division's brand name. (Photo: Eurocopter)

European aerospace behemoth EADS has aligned its brand with its aircraft manufacturing division to become simply Airbus Group, and is also applying the Airbus brand to its two other main divisions. Thus, Eurocopter will become Airbus Helicopters, and the defense and space divisions, Cassidian and Astrium, will be merged into one unit–Airbus Defence and Space–representing the third division.