Expert Opinion
AIN Blog: On Buying Jets...and Kitchen Faucets
Buying a faucet isn't really that big a deal, but buying a business jet is. Check out the BJT Buyers' Guide for some ideas.
Buying a faucet isn't really that big a deal, but buying a business jet is. Check out the BJT Buyers' Guide for some ideas.

I’ve always been one to deliberate carefully before spending money, but I might not have labeled myself an obsessive shopper until the day, several years ago, when I went looking for a new kitchen faucet.

Knowing that my family and I would have to live with this faucet for some time, I’d already spent well over an hour pondering the many available features and hundreds of competing products. Did we want a single- or dual-handle model? How about a motion-sensing faucet that would turn itself on and off? What sort of sprayer? Should we opt for stainless steel, brushed aluminum, nickel-plated, bronze or brass? How about a soap dispenser? Which brand had the best reputation? And was a $400 faucet really any better than a $200 one or just twice the price?

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Jeff Burger
Editor, Business Jet Traveler
About the author

Jeff Burger joined Business Jet Traveler in March 2004, a few months after the publication’s launch. Besides editing the magazine, he has written many articles for it and conducted its interviews with such luminaries as Sir Richard Branson, James Carville, Suze Orman, Donald Trump, F. Lee Bailey, and Steve Van Zandt. Burger helped to oversee the introduction of BJT’s annual Readers' Choice surveys and Buyers’ Guide.

During his years with the magazine, it has won well over a hundred editorial awards. In 2011, Burger received the Gold Wing Award for Reporting Excellence from the National Business Aviation Association and the Aviation Journalism Award from the National Air Transportation Association. He has also won writing and editing awards from the American Society of Business Publication Editors. BJT, meanwhile, was named Best International Publication in 2017 in the Aerospace Media Awards. It was also a Magazine of the Year finalist in 2011, 2013, and 2016 and an Overall Excellence winner in 2018 in competitions sponsored by the American Society of Business Publication Editors.

Before coming to BJT, Burger spent 14 years at Medical Economics, the nation’s leading business magazine for doctors, where he served on the editorial board; directed staff recruiting; oversaw a $2 million annual budget; and was financial editor, news editor, and director of special projects. He has been editor of several publications, including Phoenix Magazine in Arizona, and has been a consulting editor at Time Inc. His articles have appeared in more than 75 magazines and newspapers, among them The Los Angeles Times, Barron’s, Reader’s Digest, Gentlemen’s Quarterly , and Family Circle. Chicago Review Press published his books, Springsteen on Springsteen: Interviews, Speeches, and Encounters, Leonard Cohen on Leonard Cohen: Interviews and Encounter, Lennon on Lennon: Conversations with John Lennon, and Dylan on Dylan: Interviews and Encounters. His music writing appears on multiple websites, including his own byjeffburger.com.

Burger, a summa cum laude graduate of the State University of New York at Albany, lives in Ridgewood, N.J. He and his wife, Madeleine, have two grown children. His off-hours passions include cooking, travel, technology, movies, and music.

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