Jennifer English is the Editorial Director for Business Jet Traveler magazine.&nbsp; Prior to this position she served for three years as the Director of Marketing/ Brand Manager for AIN Publications' complete line of products.&nbsp;

Editorial Director - Business Jet Traveler

Jennifer Leach English

By the time we first discussed putting Zappos CEO <a href="http://www.bjtonline.com/business-jet-news/zappos-tony-hsieh">Tony Hsieh</a> on the cover of <a href="http://www.bjtonline.com/">Business Jet Traveler</a>, I had already been a steady customer of the company for five years and knew all about its astonishing service standards. My best experience with <a href="http://www.zappos.com/">Zappos</a> was when I was a new mother trying to figure out how to fit my 9-month-old for winter boots, which wasn’t easy. I made many phone calls to the company and there were several rounds of expedited free shipping (both ways) as we tried different brands. I came away a more loyal customer than ever.
Then I read Hsieh’s book, Delivering Happiness. It's an inspiring, almost spiritual account of his journey to Zappos, which was not without its challenges. I had heard before about how at age 26 he sold his first business (LinkExchange) for $265 million, but I hadn’t known about the period of self-discovery, soul-searching and true grit that went into building Zappos (which Amazon acquired in 2009 for approximately $1.2 billion). Hseih's success, I believe, comes from a passionate dedication to his core values and beliefs, which he has never allowed to waver no matter how many millions sit on the table.
Also in the October/November edition of BJT:&nbsp; The results our second annual <a href="http://www.bjtonline.com/2012-survey#&amp;panel1-1&amp;panel2-1&amp;panel3-1&amp;panel4-1&amp;panel5-1">Readers’ Choice Survey</a>. &nbsp;These results provide the fullest picture yet of how and why people are using private aviation, the experiences they’ve had with it, the aircraft they prefer and more. The findings will help you understand what solutions have and haven’t worked for others—and what might pay off best for you.
As is our custom, for every completed survey we received, we made a donation to <a href="http://www.bjtonline.com/business-jet-news/can-celebrates-30th-anniversary-of-first-flight">Corporate Angel Network</a>, a brilliant charity that annually arranges more than 3,000 free flights to treatment on business aircraft for cancer patients and their families.
Thanks to all of you who have taken the time to write to the magazine and post comments on our <a href="http://www.bjtonline.com/">website</a>. We love hearing from you. Your interest in Business Jet Traveler energizes us and we will continue to provide you with the best possible information to help you maximize your investment in private air travel.

AIN Blog: Behind the Scenes at Business Jet Traveler October/November 2012

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