Naturally, the editors of Business Jet Traveler hope that you’ll find every article we publish to be tailor-made for your needs. But of course that’s impossible: last time I checked, we had 35,633 subscribers and—beyond the fact that they presumably share an interest in business aviation—they’re all different. Some of them love golf; others have never set foot on a golf course. Some want to know all the technical details about the aircraft they fly on; others just want to sit in the cabin and enjoy a memorable Chardonnay. Some have a favorite FBO in every city they visit; others haven’t a clue what an FBO is.
Given such varying tastes and backgrounds, how do we decide what to cover and how to cover it? One way is to conduct reader surveys, which we do with some regularity. We ask subscribers which articles they’ve read, skimmed, plan to read or don’t plan to read. We also garner in-depth reactions to what we publish from occasional one-on-one conversations with selected readers.
Jeff Burger joined Business Jet Traveler in March 2004, a few months after the publication’s launch. Besides editing the magazine, he has written many articles for it and conducted its interviews with such luminaries as Sir Richard Branson, James Carville, Suze Orman, Donald Trump, F. Lee Bailey, and Steve Van Zandt. Burger helped to oversee the introduction of BJT’s annual Readers' Choice surveys and Buyers’ Guide.
During his years with the magazine, it has won well over a hundred editorial awards. In 2011, Burger received the Gold Wing Award for Reporting Excellence from the National Business Aviation Association and the Aviation Journalism Award from the National Air Transportation Association. He has also won writing and editing awards from the American Society of Business Publication Editors. BJT, meanwhile, was named Best International Publication in 2017 in the Aerospace Media Awards. It was also a Magazine of the Year finalist in 2011, 2013, and 2016 and an Overall Excellence winner in 2018 in competitions sponsored by the American Society of Business Publication Editors.
Before coming to BJT, Burger spent 14 years at Medical Economics, the nation’s leading business magazine for doctors, where he served on the editorial board; directed staff recruiting; oversaw a $2 million annual budget; and was financial editor, news editor, and director of special projects. He has been editor of several publications, including Phoenix Magazine in Arizona, and has been a consulting editor at Time Inc. His articles have appeared in more than 75 magazines and newspapers, among them The Los Angeles Times, Barron’s, Reader’s Digest, Gentlemen’s Quarterly , and Family Circle. Chicago Review Press published his books, Springsteen on Springsteen: Interviews, Speeches, and Encounters, Leonard Cohen on Leonard Cohen: Interviews and Encounter, Lennon on Lennon: Conversations with John Lennon, and Dylan on Dylan: Interviews and Encounters. His music writing appears on multiple websites, including his own byjeffburger.com.
Burger, a summa cum laude graduate of the State University of New York at Albany, lives in Ridgewood, N.J. He and his wife, Madeleine, have two grown children. His off-hours passions include cooking, travel, technology, movies, and music.
