Cessna Expects Latitude, Ten To Appeal to Middle East Customers | Aviation International News

Cessna Expects Latitude, Ten To Appeal to Middle East Customers

There is still plenty of growth potential in the Middle East business aviation market, according to Cessna.

By Thierry Dubois • Writer

November 13, 2011

There is still plenty of growth potential in the Middle East business aviation market, according to Cessna (Static Display P4), which has singled out Saudi Arabia as the country most likely to lead a resurgence in demand. According to Mark Paolucci, Cessna’s senior vice president for sales, two of the new additions to the Citation line–the Latitude and the Ten–are particularly well suited to owners and operators the region.

While acknowledging that the global recession has negatively impacted the Middle East, the region’s economies remain “fundamentally strong,” Paolucci said ahead of the Dubai Air Show. Morocco is the only other country that the U.S. manufacturer specifically mentioned as showing “good potential.” It also said governments and individuals (as opposed to corporations), form the majority of its customers in the Middle East.

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