EBACE 2011: Challenges Ahead for EBAA
With its partners at NBAA, the European Business Aviation Association (EBAA) this week stages its 11th annual EBACE show here in Geneva.

With its partners at NBAA, the European Business Aviation Association (EBAA) this week stages its 11th annual EBACE show here in Geneva. The event already is 16 percent up in size on last year and is the biggest yet in terms of the amount of exhibit space booked. And the association itself is back on growth mode, with almost 500 members and around four or five more joining each week.

All of EBAA’s share of the profits raised by the EBACE show are plowed back into the association to help it to represent the industry’s interests. This is just as well because EBAA’s lobbying work is never done, with a growing list of battles to be fought and complex issues to be navigated, as EBAA president and chief executive Brian Humphries explained to Charles Alcock ahead of EBACE 2011.