EBACE 2011: Public misconception is bizav’s Public Enemy 1
Tackling the negative public perception of business aviation is key to resolving some of the industry’s challenges.

Tackling the negative public perception of business aviation is key to resolving some of the industry’s challenges. This was the message pervading the opening general session for the 11th edition of EBACE. Although the sector is in better shape than it has been for a few years, officials said that public attitudes toward private airplanes are corrosive and affect decision making at the highest levels.

Brian Humphries, chairman of the European Business Aviation Association (EBAA), chaired a panel comprising industry officials, regulators and users. He stressed, “Recognition of our industry’s value is evident at the European level but not in the 27 member states.” He pointed to the UK’s proposals for an air passenger duty tax of £186 ($300) per passenger for each private flight in an aircraft weighing more than 5,700 kg (12,600 pounds) or in a business helicopter.

Loading…