Aircraft
Hawker Beechcraft Offers Free Lotus with Jet or Turboprop Purchase
 “Buy X and get a free Y” is probably one of the oldest marketing come-ons in sales.

 “Buy X and get a free Y” is probably one of the oldest marketing come-ons in sales. Here at EBACE 2011, OEM Hawker Beechcraft of Wichita, Kansas, is taking the concept to a new level. Any Europe/Middle East/Africa (EMEA) customer who buys a Hawker Beech turbine airplane between EBACE and the end of the second quarter of this year will receive a Lotus sports car.

Hawker jet buyers will get a Lotus Evora, which has a manufacturer’s suggested retail price of $64,000. King Air turboprop buyers will receive a Lotus Elise (MSRP of $51,845).