EBACE 2011: Airbus Rebrands Corporate Jet Family as ACJs
Airbus has rebranded its corporate jets division as Airbus ACJ, with new aircraft colors and clearer, more consistent names.

Airbus has rebranded its corporate jets division as Airbus ACJ, with new aircraft colors and clearer, more consistent names. Each model in the company’s stable of corporate jet offerings will now be preceded by “ACJ,” with the A318 becoming the ACJ318 and so on, all the way up to the mega-mother of all bizliners, the ACJ380.

The branding was updated “to show the commonality we have throughout the family,” Francois Chazelle, Airbus Corporate Jets vice president, said yesterday. “The length of the fuselage may change, but you’re still in an Airbus corporate jet.”