Luminary cover subjects are a signature feature of Business Jet Traveler, a bimonthly publication that focuses on the users of business aviation, as opposed to the pilots, maintenance technicians, FBO personnel and others in the industry who are the focus of its sister publication, the monthly Aviation International News. Of course, a lot people read both magazines, which is fine with us.
Business Jet Traveler, for which I am the editorial director, publishes six issues a year. That means just six cover subjects, so we understandably put considerable thought, effort and discussion into our search for and selection of the cover person for each one. People on previous covers include Richard Branson, Suze Orman, Wolfgang Puck, Lang Lang and this month’s David Neeleman. Although the criteria for being on the cover of BJT are somewhat flexible, the one absolute is that the person must use private aviation in some way.
