Piaggio America exec: company adapted early to counter recession
Before the recession truly made its presence felt, Italian OEM Piaggio Aero recognized its impending arrival and adjusted production rates accordingly, sai

Before the recession truly made its presence felt, Italian OEM Piaggio Aero recognized its impending arrival and adjusted production rates accordingly, said Piaggio America president and CEO John Bingham. “What we were able to do was recognize it early enough to reposition in terms of manufacturing and market access.”

Bingham was speaking from his office in Genoa, where the $8 million Avanti II twin turboprop is built. “We had no ‘white-tails’–no stock that had to be turned into cash at any price.”