Aircraft
Rebranding at Piaggio enhances service, support
It has been one year since one of the world’s largest industrial conglomerates, India’s Tata Sons, purchased a one-third share of Piaggio Aero Industries,

It has been one year since one of the world’s largest industrial conglomerates, India’s Tata Sons, purchased a one-third share of Piaggio Aero Industries, joining Italy’s Ferrari and Di Mase families and Mubadala Development of Abu Dhabi, UAE, as a primary shareholder.

Since then Piaggio Aero (Booth No. 1097) has conducted an extensive rebranding campaign, installed a new CEO, made plans to boost production and build a new assembly factory, enhanced its customer service and support and doubled its North American sales force. It also dropped more hints concerning a follow-on aircraft to its P.180 Avanti II turboprop twin, widely believed to be a jet wrapped in the Ferrari brand. Tata invested an undisclosed sum in the company and received three seats on its nine-member board.

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