Canada’s bizav group wages own p-r battle
There is now a strong need to counter adverse public perceptions of business aviation, said incoming president and CEO Sam Barone at the Canadian Business

There is now a strong need to counter adverse public perceptions of business aviation, said incoming president and CEO Sam Barone at the Canadian Business Aviation Association’s (CBAA) annual convention in Montreal. He cited the Big Three automakers’ return to the Washington Congressional hearings in their cars last December as if they were, in Barone’s words, “almost admitting guilt.” This has created a major PR challenge not only for U.S. business aircraft operators, but for those in Canada as well, he said.

Barone announced a plan to develop more positive media relations and to increase his organization’s strategic advocacy efforts to ensure that key policy makers are aware of “what business aviation in Canada really does in supporting the national economy and creating jobs.”