Charter & Fractional
Charter firm floats frequent-flier club
German operator DC Aviation yesterday launched a frequent-flier program in part of an industry-wide scramble to offer better value for money in a still-wea

German operator DC Aviation yesterday launched a frequent-flier program in part of an industry-wide scramble to offer better value for money in a still-weak executive charter sector. For an initial period running from June 1, 2009 to May 31, 2010, the new DC Aviation Loyalty Club will give customers a range of benefits, including flight prices on a sliding scale and guaranteed availability in the midsize jet segment. Depending on the flight region, positioning costs otherwise typical for on-demand charter companies will be waived.

At a press conference yesterday in Geneva, the company also announced that it has added a Dornier 328Jet to its fleet, which ranges from short-haul and long-range jets up to the size of the Airbus Corporate Jet. The former Dornier regional airliner was converted by Germany’s 328 Jet Support Services from a 32-seat configuration to a 12-seat VIP version.