The European Business Aviation Association (EBAA) has launched a campaign to make a strong case for the use of business aircraft during the current economic recession. The Brussels-based group has asked its members to distribute a letter written by EBAA president Brian Humphries through newspapers and media outlets in their own countries (translated into local languages). The letter makes the case that business aircraft can be key tools for allowing companies to improve their bottom lines and so protect jobs.
The media campaign was inspired by the negative publicity received by business aviation in the U.S. in the wake of political moves to mandate that companies receiving federal bail-out funds get rid of corporate aircraft. According to EBAA, there have not yet been audible echoes of this sentiment in Europe, but the association wants to bolster the case for business aviation at a time when its growth is stalled.
