It’s been less than two years since startup airborne telecommunications firm TrueNorth Avionics of Canada introduced its first products–the Simphone (pronounced symphony) line of cabin communications systems. Today, with the economy in serious trouble and business jet sales activity slowing down, the company’s growth prospects would seem severely dampened. Yet senior officials say tough economic times could actually present opportunities as TrueNorth positions its products as the “high-end, low-cost” alternative to satcom systems from better-known competitors.
“It seems every day we’re hearing about layoffs, and obviously the economy is slowing, but our company has been growing in the last year and I’m actually pretty excited about this year as well,” said TrueNorth Avionics CEO and founder Mark van Berkel. “I’m juxtaposing myself against a lot of others in the industry, but we’ve worked hard in the last couple of years and I think we’re going to see the fruits of our labor being realized in 2009.”
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