The European Business Aviation Association (EBAA) has launched a campaign to make a case for the use of business aircraft during the current recession. The Brussels-based group has asked its members to distribute a letter written by EBAA president Brian Humphries through newspapers and media outlets in their own countries (translated into local languages). The letter (see box on page 70 for full text) makes the case that business aircraft can be key tools for allowing companies to improve their bottom lines and therefore protect jobs.
The media campaign has been inspired by the negative publicity business aviation in the U.S. received in the wake of political moves to force companies receiving federal bailout funds to get rid of corporate aircraft. According to EBAA, there have not yet been audible echoes of this sentiment in Europe, but the association wants to bolster the case for business aviation at a time when its growth is stalled.
