Embraer ready to take on major bizav players
It was just a few short years ago that Embraer, with only one business jet in its stable and the market for 50-seat regional jets maturing, made the decisi

It was just a few short years ago that Embraer, with only one business jet in its stable and the market for 50-seat regional jets maturing, made the decision to suit-up for the business jet game. Now, at NBAA 2008, nobody doubts that this Brazilian manufacturer is pursuing its campaign as fiercely, and successfully, as it fought Bombardier et al for RJ sales.

In the interim, demand for 50-seat regional jets moved swiftly from maturity to hospice, underscoring early for Embraer the wisdom of its strategy to penetrate business aviation. The ERJ 135-based Legacy 600, Embraer’s original business jet, has done well with the “super-super-midsize” cabin, and now the marque has expanded to five more offerings–the Phenom 100 VLJ, Phenom 300 light jet, Legacy 450 “midlight,” Legacy 500 midsize and E190 airliner-based Legacy 1000.