Charter & Fractional
Sentient Flight Group ‘getting back to normal’
Four years ago, Steven Hankin, an executive at a Starwood Hotels division, joined Sentient Jet, an independent jet card and charter brokerage firm that was

Four years ago, Steven Hankin, an executive at a Starwood Hotels division, joined Sentient Jet, an independent jet card and charter brokerage firm that was growing rapidly into a national brand. Sentient didn’t operate aircraft itself but created demand for lift by brokering charters and selling hours in business jets in the rapidly growing jet card marketplace.

The demand for lift that Sentient created attracted the attention of JetDirect Aviation, a growing force in the charter business. Last year, JetDirect bought Sentient Jet in an attempt to match the demand generated by Hankin’s company with the supply available from JetDirect’s fleet of managed airplanes. The newly merged company was named Sentient Jet Holdings, and late last year Hankin became CEO of the combined companies.

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