We moved
What motivated Embraer to announce in 2005 the formation of Embraer Executive Jets and expand with such energy into that market?
We moved into business aviation as a strategy for growth and diversification. We identified core competencies in our commercial aviation manufacturing that had a high degree of commonality and concluded that with the right focus and a dedicated team, we would be successful.
In just three years Embraer Executive Jets has launched no fewer than five new aircraft programs. What challenges has this presented?
We really had to create a new organization, bring in new people, and construct an executive aviation structure [as] the customer requirements and expectations are different from those of commercial aviation. One important challenge was to create a whole new team with the right culture and understanding of that market; to develop people processes, especially in sales, marketing and [product] support.
