Charter & Fractional
Sentient and JetDirect split into two companies
Sentient Jet and JetDirect once again are operating as separate companies after agreeing in late August to separate into their original elements.

Sentient Jet and JetDirect once again are operating as separate companies after agreeing in late August to separate into their original elements. The two companies merged in April 2007 when JetDirect Aviation bought Sentient Jet, with the goal of matching the demand created by Sentient’s jet card and charter brokerage business with the available charter hours from JetDirect’s growing charter fleet.

JetDirect bought a number of charter companies before the Sentient merger, and the combined companies continued with acquisitions at a breakneck pace. The merged company, called Sentient Jet Holdings, eventually grew to 300 managed aircraft, 200 of which were on various charter certificates owned by companies purchased by JetDirect or the new Sentient Jet Holdings.

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